Einventing social media contextual marketing for Pharma Industry

C Com Digital a full-service Techno Digital Marketing Agency with global footprint, is bringing about a paradigm shift in digital marketing approaches for the Pharma sector. We have merged advanced technologies such as AI and data analytics with creativity to create new standards of socially relevant, contextual, and engaging marketing content for the Indian Pharma sector. The agency has successfully used its extensive expertise to build, distribute and measure marketing communication, which is informative, engaging, socially relevant and easy to understand for the target audiences.

The world has today entered a new era where digital transformation of all aspects of commercial activities has become a reality. With over 3,000 drug companies and more than 10,500 manufacturing facilities, India is the largest provider of generic medicines worldwide. The Indian pharma companies cater to over 50% of global vaccine demands, and 40% of generic drugs consumed in the US as well as 25% of all medicines in the UK. Alongside such humongous global presence, India also has a massive domestic pharma market.

For decades, the country’s pharma brands have been dependent on the structure where the marketing promotion was carried out by medical representatives who physically traversed the markets, met clinicians, doctors, pharmacies, and hospitals. Overall, the pharma companies relied on traditional modes of reaching out to their patrons, but pandemic forced everyone to try unconventional methods.

The Pharma sector has a critical role to play in India’s growth story, and with the changing landscape the impact needs to be bigger and better, this is where digital communication strategies come in. The end-users have more options and are quality conscious too, to help them with their decision-making process an impactful communication helps. One of our very successful viral campaigns, Kya Aapne Dawaii li on World Heart Day for cardiovascular medication made for Bluecross Laboratories, resonated with many audiences nationally and globally. Such emotional connection leaves a bigger impact on the larger audience.

We can build extensive audiences for our clients through campaigns that are done meticulously with deep research and socially relatable and emotional messaging which the audience connects with. Most importantly, it is easier for the sales team of pharma companies to distribute the message and engage with the medical fraternity instantly and they can measure the success of the campaign in real time.  The medical fraternity has been highly appreciative of such contextually relevant messaging. This is where the future lies, and we are set to help the pharma brands to realign with this novel and impactful marketing approach.

At a time when traditional marketing of pharma products has become less impactful, it has become an essential need for all the brands to realign their marketing efforts with the digital first scenario. This is where C Com Digital has emerged as a force to reckon with, for the pharma sector. We have raised awareness around various ailments like cardiovascular problems, eliminating social taboos on topics such as period pains and encouraging medication adherence for diabetes, and other co-morbidities. One of the longest running awareness drive on dysmenorrhea has been well received by audiences not just in India, but in neighbouring countries like Nepal and Bangladesh as well. This campaign reached out to more than 81 lakh people and received over 1.1 million YouTube views. It has trended among more than 25 lakh people on Facebook and been incredibly helpful in eliminating the stigma around discussion of period pain.

With presence in India, Dubai and USA, C Com Digital offers holistic services to its clients by helping them develop AI-powered digital marketing strategies to achieve desired personalization and impact. C Com Digital specializes in building brand narratives and provides superior business driven marketing communication support to its clientele across industries such as, Pharma, Healthcare, Food & Beverage, Edu-tech, Retail and Ecommerce etc.